![]() ![]() When Google suspends an account, it’s because Google is trying to do the right thing. While possible (in theory) to overcome, this policy violation is incredibly difficult to get Google to reverse. This is probably the most serious reason for a Google Ads account suspension because Google is saying that they believe you are actively trying to circumvent their systems and advertise in an illegitimate manner. A mismatch in the billing address you entered.The same credit card or billing address being used in multiple Google Ads accounts.If Google thinks there is something suspicious about your payment activity or payment method, they may suspend your Google Ads account. You’re most likely to run into this policy if you’re in traditionally sensitive verticals such as:Īs well as verticals where Google has seen significant fraud, such as: Google has restrictions and limitations on certain types of businesses. It doesn’t help that tax and shipping rates for some businesses can be extremely complicated and challenging to communicate to Google within the parameters Google has defined. Advertisers update the rates on their website and forget to update Google Merchant Center.Advertisers enter the data incorrectly into Google Merchant Center.When the rates don’t match, Google will often suspend the account. Google requires that the information you communicate about your tax and shipping charges in your Google Merchant Center account match the rates on your website. Missing information about accepted payment methods.Inadequate shipping and return policies.Here are a few examples of problems I’ve seen and helped correct related to this policy: Unfortunately, “ Misrepresentation” can mean a thousand things. This is the most frequent policy I see referenced in suspensions of Google Merchant Center accounts. ![]() If Google suspended your account, you’ve likely been directed to one of these policies: I’ve also helped businesses that thought they’d exhausted all their options with Google to get back online and generate tens of millions of dollars in revenue. Subsidiaries of some of the largest companies in the world have reached out to me after being suspended by Google for over a year without knowing what policies they violated or how to get back online. ![]() I’ve seen accounts spending $ 20M+ per month be suspended with zero warning. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |